The presentation explained how competitive intelligence differs from business intelligence and knowledge management, and why ignoring it hurts the bottom line. The presentation provided a practical roadmap for turning raw information into intelligence: what it is, why you should do it, finding information, organising it, storing and updating it, sharing it and applying it.

Debate and discussion followed the informative and interesting presentation, which was well received by delegates. Given the combined involvement of alumni, students and professional organisations, it was also an enjoyable and effective networking event.

Graeme Dixon, the AMBA Regional Chair for the Midlands, commented:

"40 senior business leaders learned a lot this evening. The world of Competitive intelligence is going to impact on the UK over the next 5 years. It is not all just clever software; it is also about building good trust networks of contacts and using them with integrity. This presentation was one of the best talks on the subject I have heard."

Read what SCIP had to say about the event http://www.abs.aston.ac.uk/downloads/211-002.doc

  http://www.abs.aston.ac.uk/newweb/news/article.asp/i=211